McDonald's Franchise: The Golden Arches in Black America - Fast Food Business Opportunities & Cultural Impact" （注：根据要求： 1. 符合SEO规范：包含关键词"McDonald's Franchise", "Golden Arches", "Black America" 2. 中文已翻译为英文 3. 增加使用场景："Fast Food Business Opportunities & Cultural Impact"）

Here is what the publisher tells us about this book:

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

Paperback.